Master prospecting from a pro

Since 2015, Sales Ignition is where 1,110 founders, sales professionals, sales development reps, inside sales teams and marketers learn prospecting fundamentals to grow their sales from more appointments, demos, and meetings. 

Let me know if this sounds familiar?

You’ve been trying to learn cold prospecting. You’re reading this now and let me guess, you’ve probably tried to do a few (or all) of the following things: 

  • You’ve read a tons of articles about you NEED to do this one very specific, highly-technical personalization tactic or you will FAIL 
  • You’ve heard about secret “hacks” that allow people to get them to reply to you
  • You’ve tried talking to founders or Sales Consultants on social media – but you ended up more confused than before 
Most importantly, after everything you’ve tried, you’ve gotten exactly ZERO results for your product or business. 
Look I’ve been there and Im the first to admit that there is a definitely a struggle, and that struggle is definitely real. 
But guess what? It’s not your fault. 
It took me a loooong time to figure this stuff out for myself. And my conclusion is this: The problem is NOT YOU ….its the sales enablement industry. 
Sales Enablement has a barrier of unnecessary complexity thats built on complicated technical information that 99% of people honestly don’t need. 
It took me years to learn how to get more qualified sales leads via cold email … but I promise you it doesn’t have to be this way. 

What if you could learn a repeatable framework to get more meetings and deals. 

  • Maybe you’d get more clients or charge more money for your services 
  • Maybe you’d get more partnerships to expand your business 
  • Maybe you’d get an investment 
Thats what fundamental knowledge of Prospecting can do for you. 
Emphasis on the word fundamental. 
You don’t need all the fluff, hacks, complicated technical stuff that the gurus make intentionally confusing. 
Because the big dirty secret about cold emailing is this: 


I’m definitely proof of that. 
Today all you really need to do is follow a very simple rule: 

Are you matching your prospects awareness level to your outreach? 


That’s what the Sales Ignition Framework is all about: 

  • Cold email become more valuable by getting more replies 
  • Construct a value grid of past clients to convey 
  • Use open ended questions on calls to engage them 
  • Conquer negative self talk that we all combat 
Thats it!
Just figuring out awareness level and provide the right message and content is what helped me fundamentally understand COLD EMAIL. 
We took this idea and implements it at the last place I managed. It worked out pretty well there: 

Learn from previous students & hear what they say about PPC lessons

“John came at the right time. I wanted to start promoting my business, and he led me directly to success.”
Wayne R.
“I learned so much in this course and can now start building PPC campaigns easily.”
John S.
“Stop looking for another course. John's one-on-one course is the best on the market.”
Helen B.
“Very informative course! And the best thing was that I learned it online from the comfort of my home.”
Nancy P.
“I have a small business, and I want new clients. This PPC course taught me how to do this.”
Darlene M.
“The course was tailored just for me. John scheduled a perfect plan and I learned PPC in no time.”
Brian L.
Sales Ignition teaches you EXACTLY how to get more replies and build your sales pipeline as quickly as possible. 
Here’s just a taste of what you’re getting int he course. 

Setting you up for success

  • Discover 22 tools I use to create the ideal environment set up to make your cold email life easier (and why digital marketer should use this setup.)
  • The ONE thing you need to do before implementing your COLD EMAIL strategy (this will make things a lot easier for you down the line)
  • How you can strategically use COLD EMAIL to boost your entire sales funnel

What you need to know about PROSPECTING 

  • A simple explanation of how cold email can produce real results, and more importantly what it is NOT 
  • How to implement the Sales Ignition Framework to ANY market/industry so you can optimize for any offer/service/product and start getting appointments 
  • How the idea of “value grid” is one of the most important and underrated aspects of cold email/prospecting, and why just sending volume isn’t good enough anymore (you’ll also learn the ideal cold email sequence you should aim for and why.) 
  • An in-depth explanation of the relationship between your sales funnel and cold email so you know which messages to match to their interest level -top, middle or bottom of the funnel- this will help you decide what content and activities to match for your target audience) 

Understanding EXACTLY what your target audience want to create a powerful data-driven strategy 

  • I’ll walk you step-by-step on how to do value analysis by doing with for a brand new company/product/ (you’ll be able to apply the same process to your own prospecting and discover massive opportunities)
  • Why you should use 3rd party tools instead of 
  • The 2 things that should drive your prospecting strategy (and why you shouldn’t trust your gut)
  • Why you should over-invest in contact data (you’re competitors aren’t doing this, so you beat them by putting the work upfront) 
  • How to create a content-awareness plan based on your research (and how to estimate the revenue to be generated by each price of content) 
  • How to reverse engineer your competitors to find easy prospecting opportunities (Linkedin Sales Hack) 

How to create campaigns that generate actual meetings 

  • How to get replies by solving the “what do I do with this email” 
  • The most common misunderstanding when it comes to optimizing call-linkedin-email sequences 
  • The 12 elements you need to optimize to reject-proof all of your campaigns (and the exact step-by-step process to get it done) 
  • How to use Pain Primers and why its important with prospects to pre sell your value before you ever get on a call, zoom or face-to-face meeting 
  • Using Linkedin and key event triggers to boost your attention and get responses 
  • How to discover quick and easy response wins that don’t require you to create new content

Linkedin’s #1 Tool that most users fail to use to get replies 

  • Linkedin changed their tool sets that change the ability to message more people out of your connections 
  • My favorite process and tools to find prospect data, connect with them and engage them in a conversation and set a meeting and how to use that process over and over again to get replies 
  • How to use your CRM and Google Sheets to personalize at scale 
  • My 4 favorite tactics to get meetings from people out of network and 

Technical Cold Prospecting for non-technical people 

  • How you should set up your email hosting and domains to ensure you’re not blocked by spam filters and other network traffic shields 
  • How to prepare for a mobile-first world and about optimizing your messages for your audience’s preferred way of receiving and responding to solicitations 
  • Dealing with the treaded gate-keeper and how to work with them not against them 
  • Why structured outreach with lead magnets and awareness-based content always out performs “hacks and tricks” 

How to create a prospecting campaign from scratch (+ my favorite tools) 

  • Launching a new campaign from scratch for your product or company or a client? In this step-by-step walkthrough will make sure that your strategy is bulletproof from the get go. 

BONUS: LIFE TIME ACCESS TO ALL 5 of our Cold Prospecting min-courses 

Cold prospecting is not just about launching. The framework can be applied to any outreach campaign that you need: 
  • Media Outreach 
  • Partnership Outreach 
  • Influencer Outreach 
  • Customer Testimonial Solicitation 

What you will learn

Let’s talk business
How much
does the program cost?

Let’s talk and find the right learning plan for you. Contact us for team and company wide plans.


10X Your Cold-Email Game
$ 497
Lifetime Acceess
  • 10X Prospecting Course
  • Downloadable Slides & Quizzes
  • Unlimited Lifetime Access
  • Free Updates for Life
  • 14 Day Money Back Guarantee


Massively increase your pipeline.
$ 997
Lifetime Access
  • 10X Prospecting Course
  • (Mini Course) Building Lead Lists
  • (Mini Course) Linkedin Outreach
  • Downloadable Slides & Quizzes
  • Unlimited Lifetime Access
  • FREE Updates for Life
  • 14-Day Money Back Guarantee


10 Licenses to ALL Courses
$ 4997
Lifetime Acess
  • 10 Seats for 10X Prospecting
  • (Mini Course) Building Lead Lists
  • (Mini Course) Linkedin Outreach
  • Downloadable Slides & Quizzes
  • Unlimited Lifetime Access
  • FREE Updates for Life
  • 14 Day Money Back Guarantee
  • Private Team Kick Off Call
Play Video

Nice to meet you, I’m Steven Wagner

Working together to achieve your goals and understand prospecting. You will have complete guidance and support from me throughout all processes.

I have always loved the marketing world, and I’m really passionate about PPC. Benefit from my vast experience and knowledge.

Who’s a good fit for 10X Prospecting? 

We’re not for everyone. 

Here’s who should (and shouldn’t ) enroll. 

Questions you probably have?

Most students can complete the course in 1-2 weeks depending on how much time they can spend on it. 

Each module is designed for you to quickly take action that day. 

No, all the lessons in the plan are on-demand. You can take them when you can schedule them. 

Accordion Content
Accordion Content

Yes, you can access all materials and videos in the course on your mobile phone and tablet. 

Make 2022 Your Best Year!

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