Should I build an SDR Team or Hire an Agency
Should you build or hire an agency to do your outreach campaigns? https://salesignition.io/wp-content/uploads/2021/11/Outsource-vs-Internal-Build.pdf
Panasonic Case Study
We worked Ben Baum and his team of 9 regional business development managers. We built a program to target keep regions of the country to help expand their sales with key resellers. Learning: An on site assessment with an engineer was a major interest for security executives. Results $9M in incremental Sales Pipeline
Best project to evaluate SDR talent
Project #1 – Write about them Project #2 – Write to a prospect Project #3 – make a prospect list Make them find prospects in a market for you. How it works? Why its important? How to do it? Link to checklist examples
Topgrading Hiring SDR’s
1. Measure and improve hiring process 1. Job Description specific 2. Well written? 2. Create Job Scorecard 3. Recruit Candidates 4. Screen Candidates with work history forms 1. Comp history 2. Boss Ratings 3. Reasons for leaving 4. Likes/Dislikes of job? 5. Self appraisal 5. Phone Interview 6. Competency Interviews 7. Top Grading Interview 1. […]
Hiring Theatre Actors
Sarah Brazier Video of actor turned sales:
Pre-selling before your first sales call
Pain Primer https://docs.google.com/document/d/1PoURhknAzaE40-f2LUmDIJu5dzYmrwOwBfsM4TbdB_c/edit